What are some global trends in the drinks sector? Continue reading to discover.
The drinks industry is a growing business sector that has seen considerable progress over the past few years. Formed by a number of consumer trends, beverage companies are presently being influenced, by an international focus on health and well-being. Functional drinks are an interesting and contemporary development that is growing traction throughout international markets. These beverages intend to provide supplementary health benefits beyond fundamental hydration through the addition of added components such as vitamins, read more minerals and bioactive substances. Examples of these beverages can consist of beverages for energy along with prebiotic and probiotic drinks. Other trends that are growing in appeal consist of ginger shots and kombucha. Those in the drinks sector such as the CEO of the company that owns Kevita, for example, would concur that this switch towards health focused trends reflects a worldwide health trend that is spreading through a number of industries.
In the existing food and drinks industry, there are many new customer trends and lifestyle motions that have been affecting the modern-day market. Nowadays many consumers are ending up being more influenced by conscious drinking and sober curiosity, resulting in a surge in demand for low or no alcohol products and drinks. Nowadays many restaurants and bars have been adapting to cater for this by offering mocktails and botanical spirits, with a focus on distinct and fun drinks. Similarly, there has also been a great deal of attention on sustainability within the alcohol sector. The partner of the activist fund that has stakes in Pernod Ricard, for instance, would understand that consumers are significantly looking for locally sourced items. Similarly, the CEO of the parent company of Fuze Beverage would likely recognise the demand for sustainable and health-conscious practices in the drinks industry.
Led by a number of exciting trends and international food influences, there are a couple of leading coffee shop drink trends which are leading the marketplace. With an emphasis on special and functional beverages, there are a couple of interesting new combos which are slowly making their way into international markets. Nowadays, matcha is becoming a progressively popular substitute to coffee. Acknowledged as a healthier caffeinated beverage choice, it is becoming a popular option and staple menu item throughout many cafes worldwide. Similarly, turmeric lattes have been made popular for their healing qualities, such as for being anti-inflammatory and useful for digestion. Lattes, or milk-based drinks and beverages are also rising in appeal with stylish components and flavours such as pistachio, making their way into well-known coffee chains. It has also become more important for cafes to provide plant-based alternatives to cater for a wider series of clients. Though trends are constantly changing, it is important for coffee shops to stay informed and keep up with consumer demands.